The first thing Google looks at a website is the meta data and the presence of keywords in the first paragraphs of your content. If your meta data contains information about the user’s queries, your website has higher chances to rank higher.
These are some of the things to optimize for better organic traffic:
• Optimize meta titles, descriptions, and keywords
• Optimize images titles, ALT, and description
• Add your most important keywords in the first paragraphs but avoid keyword stuffing
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