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Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes.
Some benefits of using Google Analytics during an optimization campaign:
1. It is completely free of charge.
2. Able to find out how your visitors locate your website.
3. Able to identify which pages and links your visitors click the most.
4. Visitor segmentation.
5. Able to fine tune your website.
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