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Alexa Traffic Rank is an estimated measure of a site popularity when it is compared with others and that estimation depends on the number of 1) Visitors for the site and 2) Pages viewed on each visit .Is it important? The answer is Yes and No ... For most site owners, ‘how a website is doing’ is of course very important, however, when assessing your own website Google might be more important than Alexa Rank.
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