Site Owners Forums - Webmaster Forums - View Single Post - What is the difference between bounce rate and exit rate?

KateSteel · 12-20-2016, 05:15 AM

Bounce Rate: the percentage of visitors to a particular site who navigate away from the site after viewing only one page.

Exit Rate: For all page views to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.

12-20-2016, 05:15 AM	#3
KateSteel Registered User Join Date: Dec 2015 Posts: 107	Bounce Rate: the percentage of visitors to a particular site who navigate away from the site after viewing only one page. Exit Rate: For all page views to the page, Exit Rate is the percentage that were the last in the session. For all sessions that start with the page, Bounce Rate is the percentage that were the only one of the session. Bounce Rate for a page is based only on sessions that start with that page.