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Old 12-20-2016, 06:40 AM   #4
CarolineMurphy
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Join Date: Mar 2015
Posts: 124
A high bounce rate on a home page is usually a sign that something is wrong. But again, ensure you have a close look at the sources and keywords that are driving traffic. You might have a very low bounce rate for few keywords and very high for others. Maybe you’re getting a lot of StumbleUpon traffic which, by its very nature, has a high bounce rate.

Exit rate is the percentage of people who left your site from that page. Exits may have viewed more than one page in a session. That means they may not have landed on that page, but simply found their way to it through site navigation.
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