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landing page is a standalone page that a visitor arrives on after clicking an ad (pay-per-click, social media, display banners, etc.). A landing page is commonly used in marketing campaigns because landing pages are distinct from your website that have been designed with a focused objective for a single offer.Landing pages are not synonymous with your website’s homepage and are not part of your website. Therefore, landing pages should not have the same elements as your homepage, such as navigation links and multiple calls-to-action (CTA). This is done so the visitor can focus on the primary objective of the page and not get distracted from your conversion goal.
landing page refers to any Web page that a user arrives at after clicking a hyperlink. The definition of landing page has changed from being synonymous with a website’s home page to referring to any page within a website that is linked to from another location on the Web. A landing page is usually a stable URL that is indexed by search engines, as opposed to a temporary splash or jump pages that are used to move traffic to a site for marketing purposes.