Payperclick has its advantages and disadvantages. One of the advantage is it can give you the necessary visibility to your potential customers because it will record the search options of the users and give them the ads if they are searching the same niche. The disadvantage is it'll cost you money especially if someone is trolling your PPC and just clicking them but not buying anything.
So, its better to think it over. And if there are other options, then you can choose that before this one.
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