There are certain type of keywords in SEO. These are:
Transactional Keyword
Commercial Keyword
Informational Keyword
Long tail Keyword
Transactional- When you are at a point to buy any service or any product you search with transactional keyword.
Commercial- When you are searching for any product or service, your intention is not to buy yet, you can buy later.
Informational- Any keyword you use to find any general information
Long tail- combination of keywords to create a long sentence. In 2017, this approach will be on top due to voice search.
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