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Old 03-28-2017, 10:51 PM   #3
sharmaroshni012
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Join Date: Nov 2016
Posts: 412
SEO and PPC both goes hand in hand. If you do SEO once and think it's ranking will be stable than you are wrong. SEO is not something which needs to be done only once, it's an ongoing process. But SEO results are not short term, SEO results are long lasting. Whereas, PPC results are short term. As long as you are running PPC campaign, you will see an increase in the ranking & traffic of the website and also you will be able to generate leads. But once you stop campaign there will be a drop in ranking and traffic and it will not help to generate leads.
SO if you are looking to generate leads, first do SEO and later do PPC.
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