Whether PPC is helpful or not is a debate raging on for as long as it exists. Rather than digging into this mess, it's better if we looked at some stats and figures and understood the utility of this advertising tool for our business.
✓ Paid ads as not as expensive mode of advertising as generally believed
✓ Even if PPC needs some money to get going, it gives the flexibility to allocate the sum one is comfortable with
✓ The Pay Per Click model brings flexibility meaning small businesses can continue only till their see and find profits
✓ With measurable results to get, paid ads will let cash-strapped businesses to leverage a level-playing field with ease
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