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Follow below steps:
First create your website for users and optimize accordingly. Provide proper title, content, images, visuals, navigation that really helps your website users to find information they want.
Unique content is require
Once you designed and developed websites, start promoting them by News releases, by writing informative guest articles on other websites. Do create network on leading social media websites like facebook, twitter, G+.
You need to create network with your target audience and feed informative material that helps your connections to learn something news. (make sure you don't share only your product pages).
It is very important to generate natural quality backlinks to your website for achieving higher ranks in search engine.
All the best
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