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In laymans language, it is the links that are tagged to the pages in the same website.
Uses of link building.
They allow users to navigate a website.
They help establish information hierarchy for the given website.
They help spread link juice (ranking power) around websites.
Benefits of Internal Linking
More site navigation= more user engagement.
Increased page views= more revenue.
More user responses and article interest.
Too much internal links makes the article look spammy and thus increase the exit rate and bounce rates. So be aware.
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