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SEO Pros & Cons:
SEO often cost less then PPC (if you are using an agency) as there is no ad spend
SEO is a long term strategy, don't expect rapid gains
SEO can be less volatile then PPC
SEO can provide more long term value
PPC Pros & Cons:
PPC can provide rapid short term gains
PPC is often much more expensive due to CPC costs
CPC costs continue to increase as more advertisers become involved
PPC can provide much more focused and targeted results
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