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Having spoken to Google about this, there are two points I'd like to share:
1. The natural backlinks that your visitors create are also very important. Create great content to inspire them!
2. Write great meta-descriptions because they show up in search results with your keywords and help influence your click through rate (another important SEO factor).
Happy rankings!
Best,
Dustin
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Dustin Baly
Search Marketing Expert
Search Engine Employee
Shari's Berries Marketer
Google Premier Partner
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