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SEM: Search engine marketing is one of the very important parts of digital marketing. SEM is a very effective to generate traffic towards your site by adding a paid campaign on the search engine.
PPC: PPC stands for pay per click, it is very effective search engine marketing technique. In this technique, search engine put your website on the top of the listing for a particular search and when a visitor clicks on your website, a certain bidding amount is deducted from your account. And you got a visitor to your website.
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