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Social media optimization (SMO) is the utilization of various social networking outlets and groups to create reputation to expand the familiarity with an item, brand or occasion. It is a process that is used to improve the ranking of a website in a search engine.
Search engine optimization is a methodology of strategies, techniques, and tactics used to increase the number of visitors to a website by obtaining a high-ranking placement in the search results page of a search engine (SERP) -- including Google, Bing, Yahoo, and other search engines.
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