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Long tail keywords are defined as keyword phrases that consist of between two and five words, usually used when searching for a rather specific item.
Long-Tails Are Your Friend
As we have seen, the benefits of long-tail keywords are many:
* Significant Search Volume
* Higher CTR (Click-Through Rate)
* Cheaper CPCs {Cost Per Click} (or higher ad ranking)
* Higher Conversion Rate
* Lower CPA (Cost Per Acquisition)
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