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Many SEOs, especially those new to the game, have a constant feeling of uncertainty.
They spend weeks or months working, but it’s really hard to see if the results are worth their time.
Eventually, they (possible you) realize that without some way of tracking results, there’s no way of evaluating whether all the work you’ve done was worth it or not.
So then, you start tracking a single metric such as keyword rankings diligently. You do that for a few months and see some improvement.
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