Meta tags are short snippets of webpage text which describes your Website Page’s content. Meta tags are not visible on Webpage's content, but can be found in the Webpage's Source Code.
Title Tag, Meta Description, Meta Keywords and Meta Robots are the most common & always used Meta Tags. Let’s discuss these in details.
Title Tag: It contains the information about your Page's Content. It should be up to 60 characters or 600 pixels (Google SERPs Title Tag length). It’s the first impression in front of users when querying over SE’s (Search Engines). Thus make it informative & interesting to read on it further.
Meta Description: It's very important & useful meta tag to describe your Page's content. It lets search engines know about the data on your Webpage. It should be limited up to 160 characters. It’s the first impression in form of Snippet along-with Title after Title & URL displayed in front of users when querying over SE’s (Search Engines)
Meta Keywords: Meta Keywords includes the Keywords which suits your Webpage's Content. However, these are no more useful now.
Meta Robots: This says the search engines what to do with your Page. Whether to index it or not i.e. "index/noindex" and whether to follow the links on the page or not with the text "follow/nofollow".
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