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It would be nice if Google provided a full report as to why a website ranks where it does. Unfortunately, even the most experienced SEO professionals don’t have the full answer sheet. Over time, however, Google and the other search engines provide the public with information on how they can improve their search ranking by implementing technical changes to their website. One of the biggest evolutions to come out of these releases, and still one of the most misunderstood, is the development of the canonical tag.
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