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Click-through Rate(CTR) is a measure of the Percentage of Clicks that advertisers get when a visitor clicks on the advertisement. The Higher is your CTR, Higher will be the Quality Score. Quality score allows to maintain or improve the Ad Positions.
Some points that can be considered to Boost CTR:
Targeted Keyword use on Ads
Cost-effective Clicks
Integrating Keywords closely with Ad Text and Landing Pages
Make use of Main Keyword in URL
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