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benefits of using SEO friendly URLs and an optimized URL structure include:
URLs with a structured hierarchy are preferred by GoogleBot, because more consistent URLs make it easier to crawl pages throughout the site.
New pages will get indexed and displayed in search results faster at Google, meaning updates/changes to existing pages or products are able to be re-indexed in less time.
Having a SEO friendly “optimized” URL structure also means that it can be easier for others to promote your site and content by sharing links on other websites and social media networks.
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