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Mobile SEO Dos & Don’ts?
DON’T assume all “mobile” traffic is mobile. Some of it is robots.
DON’T create short, fluffy content for mobile users. They want a good return on their investment. Mobile browsing is painful and users don’t want to waste their time on low quality content.
DO make your site easy to read on a smart device.
DO use mobile-friendly navigation. “Less is more”
DO expect mobile users to be more ephemeral than desktop users.
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