Site Owners Forums - Webmaster Forums - View Single Post - What's the difference between organic vs. paid results?

charlielucas · 10-03-2017, 04:58 AM

Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords.

Paid Search (PPC): Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. The exact placement of the ads is determined by both a bidding process and quality score. The advantages and drawbacks of paid search are often the opposite of organic listings.

10-03-2017, 04:58 AM	#2
charlielucas Registered User Join Date: Jun 2017 Posts: 107	Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Marketers use SEO and content assets to get high search engine rankings. The goal is to be on the first page and then move into the top three rankings for specific keywords. Paid Search (PPC): Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. The exact placement of the ads is determined by both a bidding process and quality score. The advantages and drawbacks of paid search are often the opposite of organic listings. __________________ *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* \| *To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.* To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.