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Organic Search: Organic search results are the listings of Web pages returned by the search engine’s algorithms that closely match the search string of keywords. Organic search results are listings on search engine results pages that appear because of their relevance to the search terms, as opposed to their being advertisements.

Paid Search: Paid search results are advertisements. A business pays to have their ads displayed when users do a search containing specific keywords. The ads are typically displayed above and to the right of organic search results. the kind of marketing you’re buying, you could pay per click (PPC), pay per view (PPV), pay per acquisition/action (PPA), or just pay a flat rate for each instance, for example with an influencer you generally purchase a certain number of posts. With some old-fashioned display advertising, you might just pay to keep your ad displayed for a certain amount of time.