SEO is so important because it is what every on-line business owner wants---#1 in Google page rank. Whitehat SEO is the correct way to achieve higher page rank....Blackhat SEO works but for the short term only. Once correct keywords have been selected with proper density and good backlinks from reliable websites have been initiated--organic links will manifest themselves and over time page rank will increase. In short that is why SEO is so important.
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