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Dofollow links: Links that “point” to another site are called do follow links. These pass link juice to a page, help to increase its PageRank and raise its profile to the search engines. The more natural do follow links a website/page has, the higher it is likely to rank online.
Nofollow Links: No follow links don’t pass any link juice, they don’t help increase PageRank and doesn’t help the site/page it’s pointing to rank any higher.
Many people get confused, as they can still click onto a no follow link and get sent to another site, but in the eyes of the search engines, they don’t “point” to anything.
To add a no follow the link to your site, simply add this HTML code where you want the link to appear.
There is not the exact ratio of dofollow vs no follow links. Google hasn’t announced the ideal ratio and I don’t think they will ever do that.
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