Cloaking is a search engine optimization (SEO) technique in which the content presented to the search engine spider is different from that presented to the user's browser. This is done by delivering content based on the IP addresses or the User-Agent HTTP header of the user requesting the page.
Cloaking is often used as a spamdexing technique to try to trick search engines into giving the relevant site a higher ranking. By the same method, it can also be used to trick search engine users into visiting a site that is substantially different from the search engine description, including delivering pornographic content cloaked within non-pornographic search results.
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