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Old 02-21-2018, 02:46 AM   #2
sasifive
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Join Date: Jan 2018
Posts: 133
TLDR Comparison
If you have less money to spend or work in a competitive industry, Bing might be a better option for you. You’ll reach less people, but potentially get more for the money you spend. You have to decide if the time lag is worth the savings.

Google is a great option if you want to reach more people and hope for an ad platform that’s easier and faster to manage. There are also more options for extensions here which boosts visibility. If you plan on remarketing, AdWords functionality is far superior.

Remarketing
There’s a significant difference between the remarketing functionality in Bing vs AdWords. Right now, Google takes the cake for speed, targeting and their offline Editor. Now, I’m not saying that Bing won’t catch up but, for the time being, their remarketing section needs some work.
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