Site Owners Forums - Webmaster Forums - View Single Post - What is difference between Google Adwords and Bing Ads.?

wellliving · 02-21-2018, 02:56 AM

HI

Ad Location – this is a fundamental difference but still just as important to understand. When you advertise using Bing Ads, your ads will be located on Bing, Yahoo and their partners. When you use Google AdWords for ad placement, they will be located on Google at their partners.
Description Text – on Google you have two separate lines for your ad description while with Bing you have one longer line (71 character limit). When writing your copy, make sure it is written well, and sounds good on both.
Budget – both Google AdWords and Bing Ads allow for users to adjust and limit their ad spend on a daily basis. Bing also has a monthly ad spend limit setting that some users prefer. Pay attention that Bing Ads have different minimums for budgets and bids. This could become an issue if you are used to the setup of Google AdWords.
Negative Keywords – Bing does not utilize broad match negative keywords. If you utilize this feature within Google and then try to convert, your keywords will act as phrase match negative keywords instead.
Targeting – some of the targeting options (time of day, location, etc.) for each platform have significant differences. Be sure to review these options within each platform as your settings in one will most likely not work in the other. You will need to adjust.

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02-21-2018, 02:56 AM	#3
wellliving Registered User Join Date: Dec 2015 Location: USA Posts: 743	HI Ad Location – this is a fundamental difference but still just as important to understand. When you advertise using Bing Ads, your ads will be located on Bing, Yahoo and their partners. When you use Google AdWords for ad placement, they will be located on Google at their partners. Description Text – on Google you have two separate lines for your ad description while with Bing you have one longer line (71 character limit). When writing your copy, make sure it is written well, and sounds good on both. Budget – both Google AdWords and Bing Ads allow for users to adjust and limit their ad spend on a daily basis. Bing also has a monthly ad spend limit setting that some users prefer. Pay attention that Bing Ads have different minimums for budgets and bids. This could become an issue if you are used to the setup of Google AdWords. Negative Keywords – Bing does not utilize broad match negative keywords. If you utilize this feature within Google and then try to convert, your keywords will act as phrase match negative keywords instead. Targeting – some of the targeting options (time of day, location, etc.) for each platform have significant differences. Be sure to review these options within each platform as your settings in one will most likely not work in the other. You will need to adjust. https://www.welllivingshop.com/shop-all/ __________________ To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts. \| To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.