Digital marketing is a vast arena. It requires a lot of careful thought and dedication to understand the consumer behaviors and to place the right ads before them. If it does not happens in this manner, the digital marketing efforts go vain. There is no conversion.
Stay Updated
You need to keep on top of news by following major digital marketing sites and influential people on social media. As the major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.
Here are some recommendations on websites to get started -
- SEO – Search Engine Optimization
- PPC – Pay Per Click
- Social Media - Facebook, Twitter, Linkedin
- Content creation and marketing