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It’s an advertising service Google offers to businesses of all sizes and industries to bid on certain keywords, and display digital ads on Google’s search engine and across its advertising network. For instance, whenever you perform a search on Google, you’ll see ads that appear above the sites Google recommends. These are known as pay-per-click (PPC) or cost-per-click (CPC) ads. Whenever you use AdWords to advertise your company or service in this manner, you will pay Google when someone clicks on one of your ads.
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