[arshadahmed]

1. Highlight what makes you, you!
Do you have a large selection? Do you offer free shipping? Do you have a 100% satisfaction guarantee? Featuring these product and/or company benefits in your ad will help you stand out and improve the likelihood of a prospect to click on the ad, convert and become a customer.

2. Do you have a special offer?
Consumers love a great sale or an exclusive offer only you can provide. They also often need a little bit of a push to help make a decision. This is your opportunity to showcase exclusives and pull your customers off the fence.

3. Call for action!
Just like customers need help down from the fence, a little nudging can be awfully convincing. Use strong verbs in your text. Tell your customers to call today, sign up or get a quote. Verbs inspire action, so be sure to use them.

4. Remember your Adwords keywords and put them to use.

The keywords you selected for your campaign are usually the words and phrases your customers Googled to find you, so why not entice them with more of what brought them to your ad in the first place? Search queries from customers are also bolded in your ad, so if what they search closely matches your headline and description…Bingo! They are more likely to click.

Plus, keywords have a direct impact on your ad’s Quality Score, a metric from Google measuring how relevant your ads are to the person who is viewing it. The Quality Score is calculated every time your keywords match a customer search. The higher your score, the lower your costs, and the higher your ad displays in the search results.

5. Play the match game with your landing page.
The relevance of your landing page also impacts Adwords quality score. If you are advertising a special offer or service, make sure the page your ad links to (the landing page) contains the same promotions or products described in your ad. If it doesn’t, there is a high chance the customer leaves the website and takes his or her business elsewhere.

6. Cater to the mobile audience.
Consumers are constantly using their smartphones to look for information on-the-go. They may already be in their car ready to make a purchase but are unsure of where to go. Free Adwords ad extensions for calling and location quickly inform consumers on the move. The location extension pulls up the device’s map application and sends the potential customer in the right direction, directly from your ad. The call extension allows the customer to use one-touch dialing to contact your business directly from your ad.

Utilizing these simple best practices is a great first step toward implementing an effective PPC campaign into your marketing strategy. Remember to be creative, concise and call customers to action. You know your products and services better than anyone, so share what your insights with your customers and select relevant keywords. In no time you will be driving more customers to your website and converting those clicks into all important sales.