The general rule is only use your keyword 2 or 3 times per 800 words. I recommend using it in the title, introduction, and one of your headings or subheadings. To avoid keyword stuffing, use long-tail keywords or other variations of your keyword instead. For example, I write for an office cubicle manufacturer and office furniture supplier. Instead of repeating "cubicles" over and over again, I can use:
- office cubicles
- new office cubicles
- glass cubicles
- cubicle panels OR cubicle walls
- custom office cubicles
- etc.
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