If you want to avoid keyword stuffing, you just have to write text for your website like you’re writing an email.
Be direct, use concise language, and get to the point quickly. You may not use the keyword 30 times on a page, but that’s okay — you want people to be able to read it easily.
Both Google and your site visitors will appreciate the fact that you’re writing for human readers, as opposed to search engine crawlers. And when you do, they’ll show your page in search engine results pages (SERPs) much more often than a site that stuffs keywords.
Read more here:
https://www.webpagefx.com/internet-m...-stuffing.html