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It includes providing good content, good keywords selection, putting keywords on correct places, giving appropiate title to every page, etc.
On-page SEO is important for search engines to determine what to rank your business' website for. You must have clearly defined header tags, meta keywords, and a website that is easy to crawl for search engine spiders. Off-page SEO focuses more on the outside sites that are linking back to yours, and a search engine's algorithm looks more at how related the content on them is to your website, the position of your link, and the anchor text used in the link to determine how much the link is worth to them.
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