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Google Analytics is a free Web analytics service that provides statistics and basic analytical tools for search engine optimization (SEO) and marketing purposes. The service is available to anyone with a Google account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service.
FEATURES
Custom reports.
Email-based sharing and communication.
Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer.
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