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After you set up a campaign, Google assigns you an AdRank based on three criteria: the amount of your CPC bid, the site’s Quality Score, and the Ad Extensions, which are now required. The higher your Quality Score, the lower you have to pay in CPC to rank at the top of the SERP. Quality Score depends on your click through rate (CTR) along with subjective metrics, especially the user experience of your landing page and how relevant your page is to the keywords you’ve chosen. Each component mentioned above, along with strategies to improve your score, deserves its own webinar.
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To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
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To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
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To view links or images in signatures your post count must be 10 or greater. You currently have 0 posts.
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