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Old 07-07-2022, 03:13 AM   #10
nathanleo
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Join Date: Jul 2017
Posts: 2,060
As the gap in ad rank between two advertisers' ads grows, the higher-ranking ad will be more likely to win but also may pay a higher cost per click for the benefit of the increased certainty of winning. The context of the person's search - With the ad auction, context matters.
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