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Which is more important, SEO or SMM, in digital marketing?
If higher keyword rankings and website traffic are more important to you, then choose SEO. But if getting the word out about your brand is of greater importance, then choose SMM.
Simply put, SEO is focused on optimizing your website for the search engines. This optimization is important because search engines are more efficient in generating higher traffic to your website than all the social media sites combined.
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