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Breadcrumbs allow a user to retrace their steps from your home page to the page that they’re currently viewing. They can reflect the structure of your website, a logical path or attributes of the current page.
a list of what breadcrumbs can do to improve your SEO:
- They can point keywords to certain pages while helping search engines to see how one page relates to another on your website. When used in a hierarchy, this improves SEO done to both your category pages and your innermost pages.
- They reinforce and improve your website’s internal linking structure. Pairing breadcrumbs with contextual linking to other related pages will result in larger gains when off-site SEO is applied.
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tips & tricks.
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