Social Media Optimization are increasingly utilizing the users of social networks such as Reddit, Facebook, Tumblr, Twitter, YouTube, LinkedIn, Pinterest, Instagram and Google+ to rank pages in the search engine.
While we believe in the power of SEO, there is a new offering The DigitalPacemaker have started
providing to clients which we call Social Media Optimization (SMO). The concept behind SMO is simple: implement changes to optimize a site so that it is more easily linked to, more highly visible in social media searches on custom search engines, and more frequently included in relevant posts on blogs, podcasts and vlogs.
http://www.digitalpacemaker.in/SocialMediaOptimization