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Medical SEO is used by practitioners who want to be one of the first websites that appear when a patient searches for the services they provide. Making your website more visible in this way allows you to generate more leads. Increasing your digital footprint provides prospective patients or customers with a means of finding your website when searching for keywords related to your business. Customers tend to click on the first few results provided by the search engine: 75% of users won’t click past the first page of search results and 53% of organic search clicks go to the first link. Increased website traffic leads to an increase in traffic through your practice’s door. Medical SEO optimization can lead to a four-fold increase in appointment bookings, from 2.5% to 10%. One example that illustrates the impact of a medical SEO campaign is a leading fertility center that saw a 187% increase in organic traffic over 16 months. The campaign included a thorough SEO analysis to locate and remove negative SEO links, as well as the optimization of a new website for search engines using high-quality on-page and off-page link-building.
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