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Google has confirmed a new Panda update at the same time that it’s announcing 40 search updates that happened in February (or are in progress right now).
It would be all but impossible to fully sum up the full slate of changes here, but there are a few that seem especially noteworthy and will no doubt produce a lot of speculation among search marketers. Here’s a look at the ones that stand out to me:
Panda 3.3 Update
Here’s what Google says about its latest Panda-related change:
see
Google Confirms Panda 3.3 Update, Plus Changes To How It Evaluates Links, Local Search Rankings & Much More
and
Search quality highlights: 40 changes for February - Inside Search
credit to snakeair for the first one to post these links.
So for everyone asking why they dropped in rankings recently...this is why. Also if anyone else has more details please share, it almost sounds like they're lowering the value of backlinks.