On-Page SEO is the act of optimizing different parts of a website and can be done directly within the website in order to make it search engine friendly and improve its position in the search results. This refers to both the content and HTML source code of a page that can be optimized While off-Page SEO refers to all the measures that can be taken outside the actual website in order to improve its position in search rankings. These are measures that help to create as many high-quality backlinks (incoming links) as possible and help in improving its position in the Search engine results (SERPs).
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