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Website optimization can be done by on page and off page techniques. On page, seo refers to the process that is followed on the website itself. Some of the tasks involved are:
Keyword research
Meta tags and title
Meta description
Robots.txt file
Sitemap generation
Content development
Image optimization
Off page refers to the link building and promotion of your website in search engines. Some of the most effective off page activities are:
Article submission
Social bookmarks
Classified ads
Social media optimization
Image
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