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Organic traffic refers to the visitors that come to your website through unpaid, natural search engine results. In other words, organic traffic is generated when someone finds your website by using a search engine like Google, Bing, or Yahoo, and clicks on a search result listing that leads them to your site.

Organic traffic is driven by the relevance and quality of your website's content in relation to the user's search query. When a search engine's algorithm determines that your website is relevant to a particular search query, it will rank your site's pages higher in the search results, leading to increased visibility and potential traffic.

Key characteristics of organic traffic include:

Unpaid: Organic traffic is free and does not require payment for clicks or impressions. It is driven by the relevance and quality of your website's content rather than advertising spend.
Natural: Organic traffic is driven by natural search engine rankings based on factors such as keyword relevance, content quality, website authority, and user experience. It is not influenced by paid advertising or promotions.
Search Engine Results Pages (SERPs): Organic traffic typically originates from clicks on search engine result listings displayed on search engine results pages (SERPs). Users click on organic search results that they find relevant and helpful.
Long-Term Sustainability: Unlike paid advertising, which stops generating traffic once the campaign ends, organic traffic can provide long-term, sustainable traffic to your website as long as your content remains relevant and optimized for search engines.
Organic traffic is highly valuable for website owners because it represents users who are actively searching for information, products, or services related to their interests or needs. By focusing on search engine optimization (SEO) and creating high-quality, relevant content, you can increase your website's organic visibility and attract more organic traffic over time.