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1. Usability - Deep links can instantly get users to targeted information and thus decrease frustration.
2. Link Profile - Deep links can improve your overall link profile.
3. Traffic - Deep links can grab traffic from new and varied sources.
4. Rankings - Deep links can increase the amount of long tailed phrases that you can rank for in the different search engines.
5. Avoiding Penalties - Well, this one’s more of an I hope it does than an actual rule, but it makes sense that if a site ONLY has backlinks coming into the homepage, it looks a bit unnatural.
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