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At this point, everybody knows about Google’s emphasis on going mobile-friendly. SEO experts warned of the so-called “mobilegeddon” that would shake up the Internet at the beginning of the year.
While it didn’t exactly cause search rankings to plummet and marketers to run for the hills, the updated algorithm did result in some major changes.
The chief among those being that websites optimized for mobile use would be rewarded with higher mobile search engine rankings, whereas websites that were not optimized for mobile use experienced a ranking demotion on mobile search.
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