On-page search engine optimization is what it sounds like: what you do on the pages of your website in effort to attract more inbound traffic. It focuses on informing the search engines exactly what your website is about and what you do. There are a number of different components involved with on-page SEO. The goal is to become as search-engine friendly as possible for users.
On-Page SEO includes:
Page title
Meta description
Heading
Cascading Style Sheets (CSS)
Domain information
URL structure
off-page SEO focuses on increasing your website’s popularity (domain authority) by attracting links and brand mentions from other websites. If you can get quality links pointing at your website, It tells the search engines that your content provides value for its users. There are numerous strategies you can employ for off-page SEO, all of them designed to generate interest in and traffic for your site.
Off-Page SEO includes:
Link building
Valuable content
Long-tailed keywords
Guest blogging
SSL encryption
Social media shares
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